Bella & Omi Clothing was founded in 2021 by friends Morgan and Erica. The namesake of the company honors the founders' three daughters, Aryabella, Isabella, and Naomi. The vision of Bella & Omi Clothing is to make beautiful, comfortable, and high quality clothing with a focus on the customer experience. We value our customers and love seeing their children able to play, have fun, and feel special in our clothing. Customer feedback and input on designs and releases are vital to our success and what drives our success. In addition, since the company grew out of the strong bond that Morgan and Erica developed through the small shop world, Bella & Omi Clothing has and will remain committed to the growth and support of the small shop world, frequently supporting fundraising efforts and giving back to communities and organizations that are meaningful to its customers.